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Smother.net Reviews "Product"

Label: Solidgreysky

8 out of 10 stars

With their current electro-meets-guitar monster "World Wide Wasteland" (Metropolis) Battery Cage gained loads of attention and positive feedback. Now the US crew once more attacks our ears with infectious ear food - "Product", originally intended for release in 1998.

No big news things often don't happen as planned. Shortly before releasing "Product", B.C.'s label Sinless Records (back then also label home of Inform├Ątik) was no more and the band was left with the master tapes in hand. But finally, here they present us that menu, as limited edition reissue, with the best mixes of the original tracks performed by band captain Tyler Newman and remastering done by Da5id of Din_fiv / Inform├Ątik.

To mention it right from the start, "Product" is quite different from their current album. Whilst "World Wide Wasteland" seduces with vastly groovy rhythms, big choruses and complemental kicking guitars, this electronic rocket attacks our ears with a rawer fragrance - punching synths programming collides with hard-hitting, aggressive rhythms, at times even painted with breakbeat colors.

Tyler's suitably distorted voice adds some extra harsh, frantic flair to this furious journey. When you take a dive into the musical sea you'll notice a diverse matrix. The opening "Sworn" is a heavily squelching, apocalyptic piece with complex rhythm structures and some splatter electro splinters brought in, "Gone Postal" coquets with rushing beats, diverse vocals, hammering bleeps?n?clonx and interesting breaks, "Penalized" offers a reduced pace but kinda gripping broken atmosphere and some eerily effecting string sounds, "Static" deals with galloping rhythms and sporadically squeaking noises.

A special creation is the over 12 minutes lasting "Killfile", an experimental, multifaceted trip regarding rhythms, pace and sounds. Also noteable is the song "Caged", a more melodic and thoughtful but still pulsating piece with (voice) samples and partly a more melancholic flair to the vocal work. This song's also available as new version on "World Wide Wasteland", and it's quite interesting to hear how Battery Cage dressed it up but without changing the remarkable hookline.

When I'd have to give a li'l hint I'd say there's at times a tiny bit of Decree and early/mid 90's Front Line Assembly feel to the record's landscape. A tasty and recommendable album for the electronic community.

Breda, 08 Mar 2005

Original Link: http://www.virus-mag.com/index.php?a=617